I remember a recent conversation I had with a friend planning for a business expo- she was wondering if print marketing is dead in our digital age. 

In short- NO! However, marketers are facing new challenges to make sure physical marketing materials are in alignment with the needs of today’s world. 

• Consumers are more ecoconscious and minimalistic. Do your marketing materials have a use outside of the event?
• Which age group are you trying to reach? Boomers tend to prefer printed over digital, while Gen Z and Millienials tend to prefer digital. 
• Consider hiring a professional to discuss your business and what would help your business stand out.